A Direct Link (also known as “Direct”) is probably the most flexible traffic monetization solution which you can choose when working with Propeller Ads as a publisher.
Direct Link ads are suitable for all kinds of sites and media buyers. For each ad channel Thay pick the most profitable offers to suit your audience’s interests and your site’s type.
As a publisher, you’ll quickly see the advantages of the Direct format if you have ever worked with CPA / PPI / PPD affiliate programs. You no longer have to manually sort out and test offers. Our optimization system will do it for you, along with selecting the offers with the best conversions to maximize your profit.
If you monetize via PPC (pay-per-click) affiliate programs our Direct ads can be a great alternative. Note that we use only legit technologies, but our publishers still get higher CPC rates than with traditional PPC.
The direct link format works perfectly with mobile and online games, as it can easily be integrated in those products and activated by triggers or events.
* Copy The Direct Link, And then Past it in the highlight place !!
<script type="text/javascript">
document.body.onclick= function()
{
window.open('http:Put your own link Here to your own Ad', 'poppage', 'toolbars=0, scrollbars=1, location=0, statusbars=0, menubars=0, resizable=1, width=950, height=650, left = 300, top = 50');
}
</script>
How does it work?
- Firstly, login to your account and create a “Direct” ad channel. Get your link.
- Now you can start sending traffic to this link by any means you prefer (clicks from sites, users from your mobile app or software, buying from 3rd party sources, using your own pop-up / pop-under scripts, blind links, redirects etc.)
- Our system automatically selects and tests the most suitable offers so that you get the highest possible price for your visitors.
Get access to thousands of advertisers with just a single link and send traffic any way you like! What could be easier?
Advantages of the Direct Link ad format
- Use your own creatives of any size and content to attract maximum visitors.
- Direct link can be integrated with any design or navigation element on your site.
- The number of links you can use on the same page is unlimited.
- The format works perfectly with any other ad units, for example, Mobile Interstitial. You can easily combine it with other networks’ ads and even AdSense.
- If you have your own traffic management solutions (pop-up/pop-under scripts, content lockers, traffic management scripts etc.,) you can use Direct Link as a destination url.
- When using the direct link format you don’t paste any javascript onto your site. So, there is no risk of getting a malware alert from Google.
- The direct link format can be used everywhere where you can’t place traditional ad units: social media, free video hostings, forums and others. You can use it even if you don’t own a site.
- This is a 100% cross-platform solution that can be used with any mobile app or desktop software. Developers can combine our direct ads with any event inside their app (for example, open link if a user completes a level in a game or clicks any buttons).
- You can also mask our direct link with any url shortener service or link masking plug-in. Your visitors will see it as an internal link.
- If you buy traffic you can send it directly to our link. By this means you minimize possible traffic loss that can occur when using a pre-landing page. In return, provide automatic optimization and 100% fill rate. Our advanced advertisers’ campaigns testing system, along with automatic optimization algorithms, find the best match for each of your visitors.
Some placement tips
With the direct link format you get paid for every visitor who goes to an advertiser’s site. So, your aim here is to get the maximum click-throughs from your audience. Keep this in mind when choosing the place for your direct link ad.
Pay attention to the placing of the ad unit, text and banners which you will use to attract audience. Not sure what areas of your website get the most clicks? You can see this easily with heat map services like CrazyEgg or Yandex.Metrica. Below are some more tips and examples of Direct Ad placements.
Don’t forget to use images or texts that grab visitors’ attention or encourage them to act (“Play Now”, “Get your reward”, “Free Download” etc).
Things a Publisher should remember
As long as their profit from a direct link depends on the amount of click-throughs, a publisher should always pay attention to increasing CTR. Aside from optimization, it’s important to pick and use creatives which generate the biggest number of clicks.
If there aren’t enough unique visitors on your site, don’t forget to renew and occasionally rotate your creatives to avoid the “banner blindness” effect.
Don’t forget that final eCPM revenue rates depend not only on your audience GEO, but also on many other factors like user’s device, OS, browser and performance. Read this article for details.
Here you can find some real screenshots of publisher’s statistics.
1) Website related to mobile apps
- Audience top countries: IN, BR, US
- Main traffic sources: search engines (69%), bookmarks (23%)
2) Website related viral videos (YouTube)
- Audience top countries: US, IN, PH
- Main traffic sources: search engines (27%), social (34%), bookmarks (19%)
3) No website (media buying)
- Audience top countries: US, IN, DE
- Main traffic sources: purchased traffic
4) Popular streaming video service
- Audience top countries: US, PH, MY
- Main traffic sources: search engines (72%), bookmarks (18%)
As you can see, PropellerAds accepts and monetizes not only traffic from tier-1 countries like US or GB, but also traffic from Asian countries like India, Indonesia, Philippines, Malaysia and others.
